Events can grow your business or organization and bring in a lot of profits, providing a great venue to establish and develop relationships, communicate updates and news.
Proper event management is important to avoid planning pitfalls so you do not wind up with a boring event or a wasted opportunity.
Here are 15 Tips for Corporate Event Planning:
1. Type of Event? Is it a Holiday party, product launch, stockholder gathering, or regional meeting? The answer to that question will affect the overall direction your event will go. The event theme, budget, and venue will all depend on this. Party ideas and themes will only thrive if the event is the right type.
2. Date of Event? When organizing events, making sure the date is perfect. Brainstorm different potential conflicts and holidays that may clash with your event and plan around them. Have the guests and their travel arrangements in mind so you do not inhibit people from coming by planning it at a time where people would have to battle traffic.
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3. Purpose of Event? Without having a purpose to the event, you could waste a lot of time and money for something that creates zero value. What are your goals and objectives for this event? Having a defined purpose to the event will help your planning team.
Having a purpose for the event is one of the Four Pillars to a great event:
Great social time
Great value in fulfilling purpose of event.
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4. Make sure you have the proper audio visual equipment. Having equipment with professional quality and a professional look will make your event stand out in the minds of attendees.
Will your event have a Keynote Presentation? Elegant events need an elegant lectern. AmpliVox offers several lecterns with wireless sound systems built in, allowing speakers to project their voice over the audience.
Will your event need a sound system? Do you need to project emcee’s voice or play music during your event? Are there instruments that need to cover a large area? The AmpliVox Digital Audio Travel Partner Package is a great option that can project to an audience of 7,500 people through a variety of inputs: up to 8 wireless microphones simultaneously, several different music inputs (iPod, CD Player), and allows musicians to plug in their instruments effortlessly. The iPod Portable PA System is able to hook up a projector and allows users to control the built-in DVD player with the remote control.
5. Does your event need entertainment? Depending on the nature of your event, it may be beneficial to hire a musician, comedian, DJ, or a celebrity for your event. Choosing the right entertainer will help boost attendance numbers and make the event a great memory for those who attend.
6. Are you expecting the unexpected? Being prepared for an emergency and having a Plan B for weather is important when planning a corporate special event.
The Radio Hailer Emergency Communication System allows you to use your portable 2-way radio, base station or mobile radio to deliver live voice messages directly to a PA speaker up to 1 mile away.
7. Would signage benefit your event? This could be a valuable branding opportunity where you could increase your exposure and even include a call to action like a text-donation if you are a non-profit, or invite guests to like your Facebook Page. Signage and branding is one vital part of a corporate event that should be at the top of your checklist.
Automation is a planner’s best friend!
8. Automate as much as possible. Use event planning software like EventBrite or EventPro to help you with many parts of an effective event planning process for your corporate event.
9. All hands on deck! It is better to have too many people helping out at an event than too little. With potentially thousands in attendance at corporate conferences, being overstaffed is to be preferred over being understaffed!
10. Test technology beforehand to make sure it is functioning properly. Make sure all of the different systems you will be using are functioning like they should be. Also make sure the speaker placement of the PA system broadcasts your sound in the right direction to prevent embarrassing feedback that may occur otherwise.
[ More Information: Pocket Guide to Optimal Room Set Up ]
11. Be wise about food. 12. Pick the right time of day. Breakfast or lunch events are sometimes a better option than an evening event. A great example of this is the Business Breakfast Event called Social Media and the Art of Cause Marketing.
Victoria Multimedia Lectern
Creative Commons Clips Courtesy of: DisneyCareers, delllargeenterprise, UnigirlCanada, musickaustav. Photos courtesy of: _dChris, MIXEvent, World Economic Forum, Simone Lovati, Engin Erdogan, Seth Lemmons, Victor1558
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Here at Pinnacle, our team of Social Network experts will work to deliver your brand in the best possible light to the most amount of individuals, improving your potential client base and keeping on top of quality consumers. We will interact with both your existing client base and also potential customers, keeping content fresh and relevant.
The emergence of social media has transformed the way in which businesses can communicate with the mass market, as it allows a narrowcast of a large number of programmes to individuals. Yet, this is done subtly, with the inclusion of individuals and therefore, a totally different approach must be taken to reach these people.
Social media also dismisses authority, secrecy and hierarchy. Therefore, people may share their opinions regardless of their upbringing, culture, social status, race, colour or creed and more importantly, can discuss these opinions to further enlighten many truths and dispel many myths.
Social media gives businesses the opportunity to build loyalty and customer confidence in their products and services that they sell. Basically, people want to buy products and services they know and trust from sources they know and trust.
I’m sharing some Etsy SEO tips and tricks that I’ve learned during my 6+ years selling on the platform. These are little things I’ve consistently done within my Etsy listings that I believe have helped my shop get noticed and contributed to my 25,000+ sales.
*NOTE* These are my ideas and personal practices. They are not officially tested or outlined by Etsy.com.
LINK TO MY ETSY SHOP: https://www.etsy.com/shop/ManeMessage
I outline the difference between Etsy’s search engine optimization and other e-commerce platforms, such as Shopify. Plus, ways I setup my Etsy listings to be favorable to Google and other search engines. Titles, listing description and tags are the three vital aspects of an Etsy list. I go over ways to optimize these components to be found by search engines.
Help your Etsy shop get found by Google + the Etsy search bar with these easy modifications and tricks.
Please comment/subscribe. Let me know what you think!
MANE MESSAGE: http://www.manemessage.com
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Of course, affiliate marketing is a great way to monetize a website or blog is for. It does not need to share the amazing benefits, and in many cases it is a set and forget strategy. Often though, many colleagues, including myself, it will run Google AdSense on their web sites.
AdSense is a good choice, or complimentary monetization strategies for affiliate marketing.
My income is increased when using AdSense – my affiliate sales are unaffected
Not that I implement my Google Adsense on affiliate sites, the Web site when they click on AdSense ads left “lost customers” used to be feared. But test after test, I discovered that implementing AdSense often had a negative impact on affiliate commissions.
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Recently I had the opportunity to interview Dave Kerpen the New York Times and Amazon Best Selling author of “Likeable Social Media”. Dave went over numerous topics with great insight, tips and tricks that you can use to your advantage. One topic that he went over was Social Media Time Management.
You can find out more on Dave and his company at www.Likeable.com and you can purchase Likeable Social Media by clicking on the link.
What You Will Learn From The Social Media Time Management:
Here are some points that you will learn from the Social Media Time Management video below:
– Dave’s thoughts on Social Media Time Management
– How much time you could devote daily to social media
– Where to focus your efforts on social media as it relates to people
For daily sales and marketing tips and tricks go to http://www.SalesTipADay.com.
Weekly sales and marketing web casts can be found at http://salestipaday.com/webinars/
On this episode of Social 545 we’re joined on Blab by Ahna Hendrix, Lead Social Media Strategist and CEO of ARCH Digital Agency, as we discuss what we learned about social media in 2015 and social media predictions for 2016.
***Get your Social Media Marketing Word 2016 tickets at: http://buff.ly/1IaTUpL
About Social 545:
Social 545 is a weekly interactive show hosted by Saba Sedighi and Carlos Gil which features what’s trending in social media. Watch LIVE on Blab.im every Thursday at 5:45pm PST / 8:45pm EST.
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Please watch: “Personal Branding Strategies | Real Talk with Carlos Gil Episode 3”
The internet is constantly evolving. Marketing is always changing and the key to success on social media is day traded with attention. In recent months, DJ Khaled has taken the world by storm with his Snapchat presence and has grown a global audience of fans. HIs ability to growth hack, engage and rise to the top in only months provides a case study to learn from. Inspired by his success, here are 10 things your business should think about to crush it on social media in 2016.
1. Why are you on social media?
Social media can be a total waste of time if you don’t have a strategy. It can however be a major game changer to your business if you invest the time. What’s your end game? Start with the “why”, why is your company even on social media in the first place. This is the single most important question.
2. Don’t think like a marketer. Think like a customer.
Marketers are bad at marketing. They believe they know how to speak to customers on social media yet they don’t use it themselves. Social media isn’t just about posting on Twitter or Facebook and hoping that someone notices, if that’s your endgame stop now, it’s about connecting people with value. Ask yourself, “would I buy from this brand?” and use the same channels to put yourself in their shoes.
3. B2B and B2C is the same.
Everyone on social media is a potential customer. The only thing that varies is the platforms you’re using to reach them, the offer, and audience. See next.
4. Identify who you’re trying to reach.
Who’s your target customer? What makes them tick, how old are they, what interests do they have, and what platforms do they use to engage? If they’re Millennials you have a higher likelihood of reaching them on Snapchat. Women? Go to Pinterest and Instagram. Professionals? Use LinkedIn and so on.
5. Chose 1-2 channels where you can get the highest reach.
You can’t be everywhere and stay effective. Use them complimentary to each other for cross promotion. Get really good at a few channels and crush them.
6. Create relevant and engaging content.
Don’t always be thinking about promotion. Think about value. How can you add value to their lives. Is it through education, tips and tricks, resources around your service and product. Ask them: What do you want to hear from us about?
7. Social media is like the Atlantic, Indian, and Pacific Ocean combined.
Content gets lost in a giant ocean and all you are is a sailor in choppy sea. Don’t post just for the sake of posting sh*t. Be intentional with your content. Your audience will know.
8. Community is king, not content
Build a loyal community of followers, MAJOR KEY. Don’t sell them sh*t, instead get them to sell for you as advocates.
9. Respond to tweets in a timely manner.
What’s the point of being on social media if you aren’t going to reply to inbound traffic. (Ex. Beyoncé mentioning Red Lobster in a song, Red Lobster trends, and they did capitalize on the traffic until 8 hours later)
10. The keyword in social media is “social” so socialize!
Talk to your audience, make conversation, build relationships. Consumers are people and they don’t want to be sold to, they want to be engaged so engage them.
Analyze your data. Understand what performs well and continue creating for your community. Measure week over week, month over month, quarter over quarter, and year over year growth on all content. If you aren’t growing, you aren’t giving your community what they want. It’s that simple.
Real talk: Men lie, women lie, numbers don’t ~ Jay Z
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Major Keys to Success on Social Media
Major Keys to Success on Social Media
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Please watch: “Personal Branding Strategies | Real Talk with Carlos Gil Episode 3”
Master SEO for your business in this up-to-date tutorial on Search Engine Optimization basics. (For free materials, including the SEO TOOLBOOK go to http://bit.ly/seo2016ez). Search Engine Optimization is explained in this easy tutorial or SEO guide, starting with how to define the best keywords, going thru page tags, and even discussing how to never stop learning. Learn the 2017 tips, tricks, and tools in this easy tutorial or guide.
Become a Social Media Manager For free Go here: http://localevolution.net/free To get a free EBook about Online Marketing and Social Media
Fасеbооk Mаrkеtіng Iѕ Eаѕу When Using Thіѕ Advice
Fасеbооk іѕ populated by mіllіоnѕ оf реорlе аrоund thе wоrld. Evеrу ѕіnglе оnе оf thоѕе people might wаnt to buy whаt уоu’rе offering, but thеу wоn’t knоw you еxіѕt untіl you ѕtаrt marketing tо them. Uѕе thе steps in this article tо gеt уоur Fасеbооk mаrkеtіng саmраіgn started оn the rіght fооt.
Try mаkіng a grоuр vеrѕuѕ a раgе. A grоuр аllоwѕ еvеrуоnе tо іntеrасt and fееl lіkе thеу knоw оnе аnоthеr. Never hesitate tо utіlіzе bоth раgеѕ аnd grоuрѕ іn order tо gеt brоаd еxроѕurе fоr уоur offers аnd uрdаtеѕ, and tо gіvе uѕеrѕ a place tо disseminate соntеnt оf thеіr own.
Thіnk аbоut whу your раgе exists. Arе you ѕіmрlу trying tо get the wоrd оut аbоut your соmраnу аnd nеw products? Or, іѕ the page functioning аѕ a forum for better communication wіth уоur сuѕtоmеrѕ? Once you have a сlеаr picture оf whаt уоu want уоur раgе to do, you саn bеgіn wоrkіng on your mаrkеtіng gоаlѕ.
Nеvеr buу Fасеbооk fаnѕ tо mаkе уоu lооk bigger than уоu аrе. It mау bе tеmрtіng to thrоw dоwn ѕоmе саѕh to buу уоur way in to big fаn numbers, but it never turnѕ оut thе way уоu wаnt. Thоѕе hаllоw fаnѕ bring nothing tо the tаblе, аnd реорlе who аrе in thе buѕіnеѕѕ саn ѕее through thіѕ tасtіс іn a hеаrtbеаt. It’s nеvеr wоrth it.
Try uѕіng Facebook аdѕ. Pаіd аdѕ vіа Fасеbооk саn help уоur buѕіnеѕѕ bесаuѕе thеу lеt you tаrgеt уоur аudіеnсе іn vаrіоuѕ wауѕ. Yоu are able tо specify the gеndеr, аgе group, location, аnd mоrе of уоur audience. You саn bе аѕ nаrrоw оr brоаd as уоu like when ѕресіfуіng their nееdѕ. Sеt саmраіgn budgеtѕ аnd bіd рrісеѕ to test аѕ mаnу hеаdlіnеѕ, images, аnd аd сору as уоu like. If уоur саmраіgn dоеѕn’t wоrk, you can ѕtор іt right аwау so that уоu don’t оvеrѕреnd оn іt.
Nеvеr, ever, EVER рау for Fасеbооk fans! Facebook саn tell if your fаnѕ аrе еngаgеd іn уоur раgе оr not, аnd the more fаnѕ you hаvе who dоn’t сhесk out уоur раgе, thе wоrѕе уоur EdgеRаnk wіll bе. You wаnt fаnѕ whо rеаllу аrе interested іn your рrоduсtѕ, ѕо lеt thеm соmе nаturаllу.
Put tоgеthеr a Facebook соntеѕt. People love fun things lіkе соntеѕtѕ and ԛuіzzеѕ оn Fасеbооk. It’ѕ оnе of the thіngѕ thаt mаkеѕ thе ѕосіаl mеdіа ѕіtе so very special. It’ѕ nоt thаt hаrd for уоur соmраnу оr brand tо put together a contest, аnd it can rеаllу ореn uр thе еngаgеmеnt level оf your community.
Bе соmmunісаtіvе. Whеn ѕоmеоnе mаkеѕ аn еffоrt tо wrіtе уоu a ԛuеѕtіоn оr even tо just ѕау ѕоmеthіng роѕіtіvе аbоut your соmраnу, mаkе sure you rеѕроnd. It hеlрѕ tо сrеаtе good will, аnd іt says a lot аbоut you аѕ a buѕіnеѕѕ оwnеr. Nеw сuѕtоmеrѕ and роtеntіаl сuѕtоmеrѕ wіll bе impressed wіth hоw rеѕроnѕіvе уоu аrе.
Now thаt уоu hаvе аll оf this grеаt advice аt уоur fіngеrtірѕ, уоu hаvе to рut іt to use. Take еасh tір one at a time аnd ѕее how it саn fit іntо уоur сurrеnt Fасеbооk mаrkеtіng ѕtrаtеgу. You mау find thаt уоu are bеttеr аblе tо vіѕuаlіzе whаt іѕ necessary tо reach success.
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Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results.
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At the BRITE ’13 conference, Ric Dragon, author of “Social Marketology” and CEO of Dragon Search, presents a framework to develop a social media marketing strategy and action plan. He tackles issues such as the development of metrics, the use of micro-segments, the value of social media for crisis and reputation management, and the need for storytelling.
The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School.
In today’s day and age with many of us being “Flexible Workers” it is very easy to become exhausted or overwhelmed with notifications from social media and email. We are all using technology as much as possible and it can keep us from actually being productive! It is hard to imagine that this is even possible but if you don’t put fail-safes in place you will find yourself exhausted by the end of the business day and then realize you have not actually gotten any real work done.
Many times before I have shared these four different examples of ways that you can ensure you won’t be one of the tired and frazzled by the end of your day and many have had success with them… IF you use these four simple tips. Often, people don’t believe that something so simple can yield such huge advantages, when you will in fact find that you will be more productive, your relationships will be better AND you will sleep better at night. It doesn’t take a rocket scientist to make life easier but it does take a commitment from you to make it happen and these four tips will help you accomplish that task.
ABOUT THE FUTURE IN FIVE
The Future in Five is a regular video series where best-selling author, speaker, and futurist Jacob Morgan shares his ideas, insights, and commentary around the future of work in five minutes or less!
Jacob Morgan is a keynote speaker, best-selling author (his most recent book is “The Future of Work”), and futurist. He explores how the world of work is changing and what employees, managers, and organizations need to do to adapt. You can also subscribe to Jacob’s newsletter to get weekly content on the future of work To work with Jacob or have him speak at your event visit TheFutureOrganization.com
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Step by Step SEO tutorial providing a deep insight to the advanced technical SEO process (2016) of a new website, for maximum search engine visibility. Find the latest 2016 SEO Check list http://bit.ly/SEO-Checklist2016
At Osky Blue we have a knack for building and growing businesses through highly effective online marketing tools and branding. We work with small local companies to larger corporations and utilize our expertise and technology to get proven returns. That’s right, we can show you the difference our SEO services provide. Call us if you need a new website designed that is custom fit to your business. We help with online reputation management, YouTube optimization, social media management, and most importantly, getting your business to the top of Google searches. Call us for a free SEO check-up today at (866) 675-9411 or visit us online at: http://oskyblue.com/.
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