http://www.howtobuildabrand.org/ Tip No.8 in our “10 Top Social Media Tips” series over ten days to give you ideas for your social media management. Find out more on our website or become a fan at facebook.com/BrandExpertTips.
Welcome to step number eight of this ten steps video series, which Miles and I have created to help Ann-Marie, the new social media manager at www.xuecoaching.co.uk to help her hit the ground running as she gets started in her new role. So rather than keep it between Ann-Marie and myself, we thought it might also help you if I create these videos for her and share them with you too!
So tip one was all about doing your research to step into the mind of your ideal target client so you could create a series of messages that would speak directly to them. Then we looked at how you could find out where they are hanging out in step 2. Step 3 was about using LinkedIn to position you as the expert and authority of your industry, which you can of course also replicate using Facebook groups and other forums. In tip 4 you started engaging your new followers with your brand by posting content that is highly relavent to their pains or challenges. Tip 5 gave you some really good resources you can use to help you consistently update your status feed and forum posts with lots of useful and up to date topical information that positions you as the market leader of your industry. In tip 6 you started to use video to continue the momentum you have started to build with your followers. Tip 7 helped you to start thinking about the connections you want to build your relationships with and in today’s tip No.8, I am going to share with you the importance of etiquette when connecting with people across the different networks. If you don’t follow the correct etiquette when connecting with people, you could find your account suspended or worse, you could lose your account altogether. So watch this video to get the advice you need to ensure your account doesn’t get suspended through poor social media etiquette.
Watch this 8th video of this ten step series and even if you have been managing your business social media for a while, you are likely to pick up some tips that will help you turn your already good results into even greater results! Make sure you watch the previous four videos before you watch this one though because this series has been created in an order that will give you the best results if you follow it as a process.
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